Privacy Policy
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Effective Date: August 5, 2025 Website: outsiderslaw.ca
1. Introduction and Scope
Outsiders Law ("we," "us," or "our") is a law firm with offices in Calgary and Toronto, specializing in corporate law, M&A, and charity governance. This Privacy Policy explains how we collect, use, disclose, and protect personal information from visitors to outsiderslaw.ca, individuals who interact with our digital advertising on LinkedIn, Google, and Meta, and clients and prospective clients who contact us.
This Policy applies to individuals in Canada, the European Economic Area (EEA), the United Kingdom, and the United States, and is designed to meet the requirements of Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), the EU/UK General Data Protection Regulation (GDPR), and the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA).
2. Information We Collect
We collect the following categories of information to deliver "Outside Counsel, Inside Service":
Information You Provide Directly: First and last name, email address, phone number, and details about your legal needs (e.g., M&A planning, corporate structuring, NPO/charity status) submitted via our Contact Us form or consultation booking.
Technical Data: IP address, browser type, device identifiers, and approximate geolocation, collected automatically when you visit our site.
Tracking Technologies: Cookies, web beacons, and pixels — including the Meta Pixel, Google Tag (including Google Ads remarketing tags), and the LinkedIn Insight Tag — used to measure ad performance, build retargeting audiences, and evaluate marketing effectiveness.
Advanced Matching Data: Where enabled, hashed versions of identifiers such as your email address or phone number may be shared with Meta, Google, or LinkedIn for Custom Audience matching and conversion tracking. This data is cryptographically hashed before transmission and is not used by us to identify you outside these platforms.
3. Purpose and Legal Basis for Processing
We process personal information for the following purposes:
Service Delivery: Facilitating consultations on M&A, tax planning, corporate structuring, and digital asset counsel. Where GDPR applies, this processing is based on contract or legitimate interest.
Marketing & Remarketing: Serving relevant ads on Google, Meta, and LinkedIn based on your prior interactions with our site. Where GDPR applies, this processing is based on your consent in the EEA/UK, and on legitimate interest elsewhere.
Communications: Sending automated text and email messages regarding your inquiry. Where GDPR applies, this processing is based on your consent.
Legal Compliance: Meeting regulatory, tax, and law society obligations. Where GDPR applies, this processing is based on legal obligation
4. Cookie Consent
Visitors from the EEA and UK will be presented with a cookie consent banner on first visit, allowing you to accept or reject non-essential cookies (including advertising pixels) before they load. You can change your preferences at any time via the cookie settings link in our website footer.
5. Third-Party Sharing and Disclosures
We do not sell personal information for monetary consideration. We may share information with:
Advertising Platforms: Google, Meta, and LinkedIn, for the purposes described in Section 2, subject to each platform's own privacy terms.
Service Providers: Technology and workflow partners who process data on our behalf under written data processing agreements.
Legal Compliance: Where required by law, regulation, or court order, or to protect the rights and safety of the firm or others.
6. International Data Transfers
Personal information may be transferred to and processed in Canada, the United States, or other jurisdictions where our service providers operate. Where personal data of EEA/UK residents is transferred outside those regions, we rely on Standard Contractual Clauses (SCCs) or equivalent safeguards.
7. Your Rights
All individuals may request access to, correction of, or deletion of personal information we hold, by contacting our Calgary or Toronto office (Section 10).
EEA/UK residents (GDPR) additionally have the right to: data portability, restriction of processing, objection to processing, withdrawal of consent, and the right to lodge a complaint with your local supervisory authority.
California residents (CCPA/CPRA) additionally have the right to: know what categories of personal information we collect and share, delete personal information, correct inaccurate information, opt out of the sale/sharing of personal information, and non-discrimination for exercising these rights. To opt out, email [email protected] with the subject line "CCPA Opt-Out" or use our cookie preference center.
Communication Opt-Out: Text "STOP" to (587) 333-3352 at any time to opt out of automated text messages.
Cookie Controls: Manage preferences through our cookie banner, your browser settings, or directly via Google Ads Settings, Meta Ad Preferences, and LinkedIn Ad Settings.
8. Data Retention
We retain personal information only as long as necessary to fulfill the purposes outlined in this Policy, satisfy legal or regulatory obligations, and resolve disputes. Marketing and analytics data collected via cookies is generally retained for no longer than 24 months unless renewed by continued engagement.
9. Children's Privacy
Our services are directed at businesses and adults. We do not knowingly collect personal information from individuals under the age of 16.
10. Data Security & Contact
We implement industry-standard encryption and security measures to protect your data from unauthorized access. To exercise any right described above, or for questions about this Policy, contact us:
Calgary Office: Suite 1900, 350 7th Ave SW, Calgary, AB, T2P 3N9 | 587-333-3352
Toronto Office: Suite 1100, 55 University Ave, Toronto, ON, M5J 2H7 | 647-692-2214
Email: [email protected]
